From Your TV to the Top of the Charts: KPop Demon Hunters Box Office Journey

The remarkable journey of KPop Demon Hunters—from your TV screen to the top of the box office charts—was completed this weekend. The Netflix animated feature grossed an impressive $18-$20 million, winning the weekend through a special sing-along event. This achievement marks a landmark moment for a streaming-first film and signals a new era of possibilities for content distribution.
The film first became a global sensation on Netflix, where its blend of K-pop, action, and heartfelt storytelling made it the second-most-watched movie in the service’s history. Its soundtrack became an equal success, creating a legion of fans who were deeply connected to the film’s music.
Netflix capitalized on this musical connection with a two-day theatrical event that transformed passive viewing into active participation. The sing-along format, offered in 1,700 cinemas, was a massive hit, selling out 1,150 screenings and demonstrating the power of event-based cinema.
The film, which follows the K-pop group Huntr/x as they secretly fight demons, has now proven its Midas touch across platforms. Its box office victory is a major win for Netflix and a welcome jolt of energy for the summer movie season.