ORA Land has introduced BluBay, a new luxury plotted development spanning 60 acres in Karjat, Maharashtra. This project aims to attract buyers interested in acquiring second homes, villa plots, and lifestyle-focused investments within the expanding Mumbai Metropolitan Region. As infrastructure projects like the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and Navi Mumbai Metro expansion continue to progress, connectivity between Mumbai and emerging locations, including Karjat, is expected to improve significantly.
Karjat is becoming increasingly popular with second-home buyers and investors due to its proximity to Mumbai, picturesque natural surroundings, and relatively lower property costs compared to more established Mumbai markets. BluBay is set to feature 325 premium villa plots, a 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development is part of ORA Group’s “#T60Life” concept, which emphasizes creating a lifestyle destination approximately 60 minutes from Mumbai.
ORA Land is also focusing on marketing BluBay to Non-Resident Indians (NRIs) in the GCC region, where Indian real estate remains a significant investment opportunity. The company notes that buyers are increasingly interested in developments that offer a blend of potential long-term property value with recreational, wellness, and nature-centric amenities. Unnati Varma, Director of ORA Land by ORA Group, highlighted that the evolving infrastructure within Mumbai is reshaping how NRIs assess property prospects, with a growing focus on emerging areas that offer connectivity and lifestyle advantages.
The BluBay project has gained additional visibility through a partnership with Indian cricketer Suryakumar Yadav, who serves as the brand ambassador for the #T60Life campaign. The campaign emphasizes themes of wellness, balance, and lifestyle. With Karjat’s strategic location within the developing Mumbai 3.0 corridor, ORA Land anticipates strong interest from buyers seeking residential and second-home options outside the traditional Mumbai locations.
For more information on the BluBay development, interested parties can contact Parth Gohil at ORA Land or visit their website at https://blubay.in/.
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