A record the world had never seen has been set by Spider-Man: Brand New Day. Its trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer in history to reach this milestone. Tom Holland’s fourth MCU outing as Peter Parker has set a benchmark for film promotion that may stand for decades.
Brand New Day is the fourth MCU Spider-Man film and is set within Phase Six. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it picks up four years after No Way Home’s extraordinary conclusion. Peter Parker, now unknown to everyone including MJ and Ned, continues to protect New York while searching for a way to navigate a world that has no memory of him. The trailer captures his loneliness and his determination with striking clarity.
WaveMetrix tracking data confirmed the trailer’s total view count crossed 1.1 billion by Tuesday. In its first 24 hours, it accumulated 718.6 million views, breaking Deadpool & Wolverine’s record of 365 million and No Way Home’s 355.5 million. GTA VI’s entertainment record of 475 million was also surpassed, making Brand New Day’s trailer the most-viewed film promotion in history.
The commercial implications of this milestone are being closely examined by the industry. No Way Home grossed $1.9 billion globally in 2021, making it one of the most successful superhero films ever released. Brand New Day, which has already generated vastly greater pre-release engagement, is widely expected to deliver a box office performance that could challenge or match that extraordinary total.
Tom Holland is joined by Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film opens in theatres on July 31 and will screen in India in six languages in all premium formats. The record-setting has already begun — and the biggest event is still to come on July 31.
